How-To Series

FortisBC sought our help to create an engaging, instructional YouTube series that strived to empower homeowners to improve their home energy efficiency and take pride in their home.

The challenge was simple: find a way to turn effective know-how into confident can-do. And the solution started in the writing - finding a coherent format that would be effective across 11 unique subjects, tha would enable us to showcase the ease and simplicity of unfamiliar tasks - and all whilst proving cost-effective in production.

We collaborated with subject-matter experts to find a home location that could serve as our stage and to direct our two non-professional talent through each DIY upgrade for accurate results.

The end result? 11 bitesize episodes that turn unfamiliar subject matter into relatable, digestable bitesize content. Plus a unique vertical reel promoting each episode video, for 22 deliverables and a full multi-platform approach.

Writer, Director & PM: Henry Hayhurst-France
Producer, LM & Casting: Jen Araki Playfair
Associate Producer: Lynette Garrison
Director of Photography: Chris Sebastian Joys
Gaffer: Nick Taillefer
Location Sound: Robert Booth
HMU: Crystal MacDonald
Production Design: Skye Dyken
Edit & Colour: Henry Hayhurst-France