An Interview with Media Button's New Creative Director, Chris Arlidge

The Creative Director is the "ideas person", generating creative concepts that speak to our clients and more importantly to our clients' market. Leading the creative charge at Media Button is Chris Arlidge. His mission as of January 2012: to inspire creativity in others, guide the direction of projects and contribute to the development of work that will engage its intended audience, on time and on budget. Experienced, knowledgeable and always adaptable, Chris will balance creativity and big ideas with the practical constraints and ultimate goal of each project. How? Well ... let's hear it from him.

When did you embark on this career path?
Over 12 years ago, after graduation, I started my life as a graphic designer in a small, but very progressive, imaging company where I learned hard and fast how the real world of graphic design works not only for the creators, but for an ever-changing global audience. That's when I was hooked!

What milestone experiences make you the best at what you do?
I was fortunate enough to be exposed early on to the intricacies of web design working with companies that were on the leading edge in the early 2000s. Since then, I've always aimed to hone my skills for both graphic and web design by aligning myself with innovative design agencies, companies such as Fitness.com and Sissel. My experience with them was invaluable.

What are your keys to success?
Always stay up to date with best practices. Learn continuously and keep an open mind about everything.

Why did you join Media Button?
Media Button offers great opportunity to grow as a creative designer. There is much to learn here, and wonderful people to work with.

How does your appointment enrich the company?
I feel I bring depth of experience in the web and graphic design industry to Media Button, as I am not only skilled in the front end or "user experience" part of the design but have spent a lot of time working on the development side as well. As Creative Director, I'm looking forward to heading the team that brings it all together!